THE ROKA LONDON STORY

A STORY OF LOVE, CREATIVITY, AND CLASSIC BRITISH WEATHER

ROKA London was born from the unexpected, much like a good adventure. In 2014, Emma and Brett's paths crossed whilst Emma was abroad with her family, sparking a romance that would soon span across oceans. Before long, Brett found himself trading sun-soaked days for the unpredictable charm of London’s weather, all in the name of love.

One particularly sunny day, Brett set off to explore London’s Oxford Street, dressed in jeans, a t-shirt, and with his trusty old backpack slung over his shoulder. But, in true British style, the skies had other plans. What began as a bright, hopeful day quickly turned into a classic British downpour. By the time Brett made it home, he was soaked through – and so was everything in his bag.

But that rain-soaked moment sparked something bigger than just the need for a dry change of clothes. With over 20 years in fashion and retail, Brett saw an opportunity to create something new.

What if there was a bag that could take on whatever the weather threw at it, whilst still looking bold and being up for anything?

And just like that, ROKA London was born in 2016. By 2017, it was up and running, crafting bags that blend style, function, and a bit of weather-ready resilience. The name? It’s a nod to the values that Emma and Brett hold close – trust, integrity, and a positive outlook on life. By blending their surnames, ROsenberg and KAtz, ROKA London came to life.

Impressive

FOR EVERYONE, EVERYDAY, EVERYWHERE

ROKA London is here to keep you moving, and we’ll always have your back on the way – no matter the weather, no matter the adventure.

We want people to live life in colour – and we'll have their back on the way. You can feel bold and proud when you wear a ROKA London bag, confident that the important things you entrust it to carry are safe. ROKA London is for everyone, for every day, for everything.